Insights & ideas.
Ideas on design, business experience and AI, including the ThinkMatra archive.
Why are Corporate leaders talking about BX?
The emerging trends in consumer behavior have been accelerated by world events in 2020. The changes in consumer behavior are here to stay. One of these has been the need for exceptional…
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Tip for Zero UI Colors reduce Steps
Zero UI is the art of making the interacting person go through minimal steps to get to the information or to classify and differentiate the information.
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The power of Zero UI. How is it done
The simplicity of humans interacting with their environment inspires me. The interaction process is inclusive in that it accommodates million of humans around the world
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Why Are Product Designers Fretting?
Product Designers have been rejoicing in being one step ahead of consumer’s expectations as they launched newer incredible experiences and functionalities.
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Products And Platforms
The knowledge industry in India is moving towards products and platforms as the services model is losing steam. For a long, the IT industry in India has been providing services to the…
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Will All AI Jobs Be Filled?
As the next big opportunity unfolds in front of us, will India as a national panic and let it pass and do nothing, or do enough to fully drive its impact on society, economy, and quality…
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AI As the New UI
As the strategy and business models evolve from “Customer is the King” to “Customer Experience being the King,” the conversations are centering around User Experience and User…
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Design Thinking, AI and Innovation
The more I work with clients and projects, implementing the process of design thinking and applied creativity, increasingly the importance of applied creativity is coming to the fore.…
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Is it Artificial or Augmented Reality?
As the world embraces the wonderful possibilities of Artificial Intelligence, there are concerns of naysayers, asking mankind to tread the path with care.
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